The master's degree in Social Media offered by the University of Salamanca, broadens the skills of university graduates. The course allows them to have direct access to a job market with a high demand for professionals in the digital field. Social Networks have triggered the development of a whole new sector. Profiles with a high degree of specialization in technology and knowledge in both ICTs and Internet Marketing. Within the business framework, Social Networks are a perfect platform for greater information dissemination. This mater’s degree in Social Media is designed to make students multidisciplinary professionals who know how to make use of the different digital channels. To improve communication with our current and potential clients and in this way achieve maximum Return on Investment (ROI), students will be provided with extensive knowledge on the most used techniques and tools.  
 


Upon completing their master’s degree, students will be prepared to hold a range of positions in the field of social media, such as electronic commerce, digital marketing and communication.


Contact

formacionbisite@usal.es
677 552 639


Pre-registration and enrollement


Pre-registration open 2018/2019. Places are limited.


Pre-registration
from 3 May to 25 May
September 2018

Registration fee
3 to 31 October 2018

Course
From October 2018
to July 2019


Registration fee


Master: 1980 €

Payment with pre-registration

October

February

180 €

900 €

900 €

Expert: 1530 €

Payment with pre-registration

October

February

130 €

700 €

700 €


Program


  • A: INTERNET AS A COMMUNICATION AND SALES CHANNEL
    • A1.- The Internet as a channel of communication, sales and training
    • A2.- Principles of Internet Marketing and Advertising
  • B: WEB 2.0: THE SOCIAL NETWORK BOOM
    • B1.- Social Networks
    • B2.- Tools and methodologies 2.0
  • C: MOBILE TELEPHONY
    • C1.- Mobile Telephony
      • Introduction tiOS (Unlocking, Jailbreaking y Pwnage, Development options, First applications)
      • Introduction tAndroid (Programming Language, SDK, Application Architecture)
      • Introduction tWindows Phone (Development Platform Architecture, Windows Phone Future, Versions, Expression Blend, Microsoft Visual StudiExpress)
      • Mobile Web (CSS3 Responsibe, JQuery Mobile)
  • D: LEGAL ASPECTS ON THE INTERNET
    • D1.- Computer Law and Security
      •  Computer crimes, types and consequences
      • Illegal access tconfidential data and information systems. Hacking, intimacy and industrial espionage
      • The alteration, destruction or deactivation of data. Viruses, crackings, DdS attacks
      • The legal position of those responsible for and charged with processing data files.
      • Computer scams and frauds. Phishing and spoofing
      • Unauthorised access tcertain computer services
      • Avoidance of technological measures protecting intellectual property
      • The responsibility of information society service providers
    • D2.- Legal regime on the Internet
      • Law, private copying and anti-copying technology
      • The responsibility of ISSPs for third-party activities on the Internet
      • Legal regulation of the purchase and sale made on the Internet
      • Legal regime for electronic fund transfers
      • Legal regime for electronic data transfers
  • E: POSITIONING AND APPS IN SOCIAL NETWORKS
    • E1.- Web positioning. SEand SEM
      • The positioning of the company
      • Online reputation and web positioning (SEO, SEM, SMM, SMO)
    • E2.- Positioning and PPPs in social networks
      • General programming concepts for social networks.
      • Social Media Development APIs
      • Facebook Application Development
      • Twitter Application Development
  • F: EFFECTIVE MARKETING AND INTERNET ADVERTISING
    • F1.- New trends in Internet Marketing
    • F2.- Advertising
    • F3.- Creative strategy: SOCIAL MEDIA
  • G: SOCIAL MEDIA
    • G1.- Social networks and business
      • Creation and optimization of profiles
      • Influencers. A new ally
      • Online Recruitment
    • G2.- Model of social communication on the Internet
      • Communicating on and off the Internet, twseparate concepts
      • Mobile communication: status, timelines and data collection
      • Online Reputation: Corporate Branding, Personal Branding, Online Encyclopaedias...
      • The multifocal dialogue
      • Legal framework
    • G3.- Analysis, Measurement and quantification. Online Reputation
      • On-line reputation management
      • Measuring tools
      • Analysis of results: measuring the impact of campaigns

Campus BISITE

Los alumnos tendrán acceso al Campus online en el que podrán encontrar todos los temas, acceder a los foros y chats para interaccionar con los profesores y con el resto de los alumnos.


Campus BISITE

Contacto

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